This street sign is outside Avenue Lodge and is new, the previous one was like the one next to The New Inn with a heavy sans-serif font. I have no idea why one was replaced and not the other or, for that matter, why this one is there at all as this is not a junction.
This style has been used for a while and is reasonable if not great. The small fiddly serifs may make the sign a bit more fancy but combined with the less bold text they also make it less readable.
The alignment also bugs me. I would prefer to see the two lines of text aligned on the right.
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