I do not know why Beaufort Court thinks it needs such large signs but they are attractive and effective so I have no complaints.
There are good arguments for both styles and I am glad that they have kept the old ones when adding the new ones. It is an interesting history of signage on one building.
The original Beaufort Court sign is similar to the road signs for the former Borough of Richmond (Surrey) pre-1965, some of which have survived fortunately.
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